Zorbas Natural Food

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Making Some News!

Colleen and Foti Zorbas of Clifton Park are partners in the grassroots but forward-thinking company Zorbas Natural Food.

 

Garlic dreams for a Clifton Park family of entrepreneurs

  By JENNIFER GISH, Staff writer
First published in print: Thursday, January 14, 2010

 

Foti Zorbas used to make big batches of his garlic-laden dip when anyone in the family got the sniffles, and he slathered it on everything they ate.

Read more: http://www.timesunion.com/AspStories/story.asp?storyID=888572#ixzz0ccuXioPh
 


Now 5 Varieties of Gar-La-La!

Ooh La La

In France, they say ooh la la, but locally, it's "Gar-La-La." The catchy phrase is the product name for a line of dips and spreads based on traditional Greek recipes, designed to give people a healthy option in modern times of fast food abundance.

Colleen and Foti Zorbas of Clifton Park are partners in the grassroots but forward-thinking company Zorbas Natural Food. The couple lives with their three young children in a spacious, tastefully decorated home nestled on a forested lot in Clifton Park. Signs of their creativity are everywhere, from the intricate molding with columns and arches around the fireplace, hand-plastered by Foti, to the photographs and line drawings of unusual subjects, including Albert Einstein. A row of thriving houseplants basks in the sun near a set of French doors. Come summertime, their backyard will become a garden for fresh herbs and the mainstay of Gar-La-La, fresh garlic.

The story of how the couple launched a small but increasingly successful product line of garlic dips begins with Foti's childhood. Growing up in Colonie, Foti's parents, John and Demetra Zorbas, prepared foods that were fresh and full-flavored, including the traditional Greek Skordalia, a Greek potato and garlic dip. "We always had it in the fridge growing up," Foti Zorbas says. "A couple of years ago, I decided to make my own, and I took my mom's recipe and tweaked it. To this day she tells me it's not hot enough, because her recipe would literally burn our mouths."

Is the family recipe a secret? Not when the simple, fresh ingredients are listed on the bright green label on every tub of Gar-La-La. The ingredients are purified water, potato, canola oil, raw garlic, dill, lemon, sea salt and pepper. Foti says recipes using these ingredients have been enjoyed by families of all ethnicities for decades; many versions of the recipes can be found on the Internet.

But if the average person took these ingredients and tried to recreate Foti's Gar-La-La, they'd come up short. "It's the process I use to make the dip that's a secret," Foti says. "People are always asking how I make it; we even have people that have spent months trying to make it come out like mine does, but they can't come close."

Since any food product sold to the public must be made in a U.S. Health Department certified facility, Foti prepares and packages the dips at area commercial kitchens, including My Other Kitchen in Ballston Spa. The dips don't contain dairy ingredients, but the 8-ounce package is preservative-free and must be refrigerated, even before opening. This packaging issue currently limits mass production.

"We have an extra fridge at our house, and we still store it at my father's house," Foti says. "Eventually we'll think about growing the business, building a kitchen in our basement, but right now, we like being small and managing every aspect of it ourselves."

Launching a new business, even with a product they believed in, doesn't come without lots of sleepless nights. "Starting out was like jumping off a diving board," Colleen Zorbas says. "Our first week selling outdoors, I pictured 100 people in line to try it, but at my first market, I stood there thinking, 'what am I doing?' Then we hear from someone who loves it, and that's enough encouragement to keep going."

The couple practices the wholesome eating habits they promote through their dairy, gluten and soy-free garlic dips. They adhere to a strictly vegan diet, use fresh produce grown in their garden or at local farms, and swear by the health benefits of eating plant-based foods.

Gar-La-La varieties include original, horseradish dill, roasted red pepper, and a new flavor, sun-dried tomato basil, out this summer. Their company slogan is "spread it, dip it, love it!" "It's mainly a condiment to be used as a dip for crackers or raw veggies," Colleen says. "But we hear back from people who add it to meatballs, soups, or as a sauce for cooked asparagus."

Onto the obvious question asked by most would-be customers of the zesty garlic dip: What do you do about garlic breath? "Have your friends eat it with you so you all smell the same, or chew parsley afterwards," Colleen says. "Actually, after you eat garlic for a while your body adjusts and you won't have any aftertaste on your breath."

This summer, you can buy Zorbas Natural Food products at farmers' markets around the Capital Region, including Saratoga Springs at High Rock Park, Ballston Spa at Wiswall Park, and Delmar on Kenwood Avenue. A handful of health food stores also carry it, including Four Seasons in Saratoga Springs, Honest Weight Food Co-op in Albany, It's Only Natural at Stuyvesant Plaza, Albany, and also the Price Chopper at Shoppers World Plaza, Clifton Park.

If you stop by one of the markets, you'll meet Colleen or Foti Zorbas, because they believe in personally greeting every customer. "We want to talk to people about why it's so healthy, and we want to see their reaction when they take their first bite," Colleen says. "We stand behind our promise that once you try it, you'll love it."

 

Yummy Gar-La-La!

Garlic dreams for a Clifton Park family of entrepreneurs

By JENNIFER GISH, Staff writer
First published in print: Thursday, January 14, 2010

 

Foti Zorbas used to make big batches of his garlic-laden dip when anyone in the family got the sniffles, and he slathered it on everything they ate.

The potent family recipe and traditional Greek food always knocked out whatever bug wanted to nest within their systems. And as a vegan, Zorbas used the condiment in place of butter and mayonnaise on most everything, even when he was feeling well.
As the economy hit a downturn and his construction work slowed, Zorbas started to think about how that traditional family recipe could someday become a family business for his three children. And so Gar-La-La was born.

Zorbas and his wife, Colleen, started the business Zorbas Natural Food a little more than a year ago, and Gar-La-La has been its featured product. The nondairy, gluten-free dip/spread hybrid is made primarily from healthy doses of raw garlic and potato. It contains a simple list of ingredients and comes in three varieties -- original, roasted red pepper and horseradish dill.

Some of the garlic used in the product is grown in the couple's Clifton Park backyard, and they say they use local ingredients whenever they're available.

Product development took about a year and a half, Zorbas says.

The Zorbas family, after enlisting the help of Cornell Cooperative Extension, got all the proper licensing and found some commercial kitchens where they could make batches of Gar-La-La. During the development phase, Colleen says her husband became like "a chemist" in the kitchen, sniffing fresh herbs and asking friends and family to decide whether there was too much garlic or not quite enough.

"It was scary at first because no one has ever tasted anything like that before," Zorbas says. "There's times when I'd be sitting at a festival, and I'd be thinking, 'What am I doing? Why am I doing all this work? I'm wasting my time.' ... It's like a big experiment. You know when you can picture the possibility of something? I could just picture it."

They now sell Gar-La-La at the monthly Ballston Spa Farmers Market, Saturdays at the Saratoga Farmers Market and in the dairy section of the Price Chopper in Clifton Park (at Route 146 and Plank Road). Given that garlic is one of those foods that people really love or really don't, the Zorbas family typically gains either a new loyal customer or a "no thanks."

Some customers say they love garlic, but given their sensitive digestive systems, garlic doesn't love them. Surprisingly, kids, despite the intense garlic flavor of Gar-la-la, seem to be its biggest fans, Colleen says.

"Kids don't care if they have garlic breath," she says.

The Gar-La-La the family sells is milder than the batch Zorbas whips up whenever someone in the family comes down with a cold, but it's got enough garlic flavor to still be true to his Greek heritage. At least he thinks so.

"My mother actually tells me that it's too weak," Zorbas says.

 

 

• Clifton Park, NY• 12065 • U.S.A. • 518.280.9118 • email

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